Hoping that words can save the world.

Apple: Guardians: Documentary for MacBook Release

My team at Apple was tasked with creating content. We took this opportunity to share a story that we felt passionate about. So, we partnered with photojournalist Amy Vitale, traveled to Kenya, and documented a community that strives to protect the wildlife and environment they coexist with. My role included everything from concepting to crafting the story to editing it together.

CareQuest: Transforming Oral Health: Social Campaign

Important on its own, as well as a key indicator of overall health, oral health needs, and deserves, to be reimagined. The time for change is long overdue. And we’re here to transform the whole industry — by remembering its past.

Innovation

Post copy: It’s time we upgrade the oral health experience. From the discomfort to the anxiety, together we can transform the patient experience and improve overall health.

Access

Post copy: An estimated 76.5 million American adults don’t have dental insurance. In addition to inadequate transportation and lack of job flexibility, getting to the dentist isn’t realistic for many. Are you a change-maker that can help us create a more accessible system?

Equity

Post copy: To truly transform oral health, we have to make the system equitable. It’s time we come together and break down the barriers created by structural racism at every level. Are you ready to transform oral health for everyone?

Integrated Care

Post copy: Oral health goes beyond brushing your teeth. We’re on a mission to transform oral health and improve overall health outcomes. Do you want to partner with us and create change for all?

Data.org: Under/Over: Campaign Videos

Our concept, Under/Over, shares successful ways that women and gender-diverse individuals harness the power of data to drive social impact and ensure representation of themselves in data. We interviewed, scripted, animated and edited stories of individuals that are not only doing this, but also, are unsung heroes in the space.

Pyer Moss: Website Takeover

We collaborated with Black-owned fashion icon, Pyer Moss, to highlight deeply rooted problems and show how their solutions begin with voting. I'm the proud writer of the poem that connects the page together and represents each module.

Labcorp: Your Partner in Neurology: Social Video

Because almost 1 billion people suffer from neurological disorders, every neurology breakthrough matters. This is the central idea behind the script I wrote for Labcorp to share their neurological clinical trial and drug development capabilities on social.